For this project, we were assigned a popular company (in this case we got assigned Patagonia) and asked to devise a conceptual advertisement for it. As our main route to lead this out of the average Patagonia ads, we decided that we would go with a cartoon-based advertisement. None of the ads we designed have a picture of a product. We also decided to promote one aspect of Patagonia's core values: recycling. Patagonia offers repatching and repair services for their products to last more and recycle. We created and developed three characters that would represent the happiness and relief a Patagonia item may feel when they're repaired and recycled instead of thrown away.
